Menu for Underground Food & Spirits

Client: Mandy Foreman // Restaurant Owner
Work: Menu Proofreading, Ad Copywriting & Design

Mandy and her former business partner, Christine, bought The Underground Mexican Cantina after only a 9-month stint following 15  years of being The Underground Sandwich Shop in Downtown Wilmington, North Carolina. Mandy immediately recognized the need to bring the sandwiches back, due to customer demand, but there was another set of clients who still loved the burritos and quesadillas, so she worked with her graphic designer to make a new menu.

Over the next two years, she added new sandwich and wrap creations, but needed help with naming each item and getting all the information on the menu. We went from a two-page layout to a four-page layout to keep the menu easy to read, and divided the items into different sections. Customers found the menu easy to follow, which made the order-taking process quick for the servers.

I also created a drink menu and designed ads for the restaurant that appeared in local publications.